Marketing & Graphic Design Director and Website Manager
The Yard, Inc. in Chilmark, MA on Martha’s Vineyard
Start date (negotiable): December 1st, 2017
15 hours/week October–March and 20-30 hours/week April-September
Competitive hourly rate
Option to work remotely
The Marketing & Graphic Design Director and Website Manager is responsible for creating content and dispersing information for all programs run by The Yard (dancetheyardorg), including the YARD ARTS Summer Season, THE WINTER YARD, MAKING IT, and summer internships. This position is largely self-directed, with content approved by Yard Artistic and Executive Directors.
Demonstrable proficiency in the following programs are necessary for this position:
- Adobe Illustrator
- In Design
- Squarespace (or a similar content manager system)
- Constant Contact (or similar email marketing system)
Additional program used by The Yard:
- ArtsPeople (ticket sales)
This position requires competency in:
- Graphic Design
- Writing press releases
- Online & print advertising
- Managing a $30,000 Marketing budget
- Social Media (Facebook, Twitter, Instagram)
As the Marketing Director, you will have the opportunity to reach over 20,000 engaged audience members, reaching out to them via email marketing, social media, posters, press releases, online calendars, and advertisements. All of this content will be designed, created, and disseminated under your direction. This position requires an ability to reach a wide variety of audiences through various outlets and to coordinate multiple advertising strategies. During the YARD ARTS Summer Season, an intern will aid in social media content.
As the Graphic Design Director, you will design items including but not limited to merchandise, professional booklets, posters, postcards, programs, brochures, and website content. Communication with all performing artists to procure relevant content (images, links, program information) necessitates a candidate who is organized and engaging via email. Additionally, you will schedule photographers and videographers for events. This position requires great creativity and an ability to coordinate content across platforms, generating a cohesive ‘look’ for The Yard, even as it varies from season to season. This design work makes up a large portion of this position, and the program skills (PS, ID, AI) required of all candidates reflects the need for speed and accuracy in the design process.
Finally, as the Website Manager, you will be responsible for creating all website content and keeping up to date with events. Website content includes pages for each performance, interactive content to enliven the website, and all other Yard-oriented information. Beyond www.dancetheyard.org, the website manager is responsible for creating events on ArtsPeople, which is the online ticketing manager for The Yard.
If interested, please contact firstname.lastname@example.org (David R. White, Artistic Director & Executive Producer) AND email@example.com (Alison Manning, Executive Director & Co-Producer). Please include a resume, cover letter, and 2 examples of your graphic design work.
Please feel free to share this job description with anyone who might be a good fit for the position!
About The Yard: The late choreographer Patricia Nanon established The Yard in Chilmark, Massachusetts on Martha's Vineyard in 1973, to offer residencies to rising contemporary choreographers. The Yard is evolving into one of North America’s premier non-profit performing arts organizations and the only of its kind on Martha’s Vineyard. Having substantively connected all six of the island’s towns and populace to the performing arts mainland, The Yard is a vital hub for diverse creative exploration, collaboration, and cultural participation. Its work as co-commissioner, presenter, and touring partner with other organizations extends its reach nationally and internationally.
For 45 years, The Yard has developed its model for fostering the artistic process. This model includes three interconnected programs: (1) Creative residencies, (2) Public performances, and (3) Community education and engagement. Together these programs provide continuity and innovation of artistic expression and its real-world applications to enrich the lives of individuals and communities at the local, regional, national, and international levels.